Course Descriptions:
How to Create Content That Sells
The Teaching Sells core course materials demonstrate the reasons why interactive learning environments create powerful and sustainable businesses, and provide detailed techniques for selecting profitable topics and objectives, creatively adapting source materials, and producing engaging content across multiple media formats.
How to Effectively Market Interactive Learning Environments
This in-depth marketing course shows you how to specifically attract and retain paid members for your training programs. You'll learn:
- How to start marketing smart with your topic selection
- How to create a unique market position that magnetically draws paid students
- How to leverage other people's traffic with smart deal-making strategies
- Copywriting techniques that work for membership sites
- Relationship marketing strategies that retain members and spur referrals
- The smart way to use free content as a persuasion strategy
- Paid advertising strategies that pay you
How to Create Killer Multimedia Content with Quick and Easy Tools
This course is an extended set of screencast tutorials that show you exactly how to get the most out of old standards like PowerPoint, as well as demonstrate the powerful new tools that allow you to create stunning interactive elements. Once you see that creating dynamic multimedia content is no harder than operating a word processor, you'll be free to develop valuable teaching materials that sell.
Seven Profitable Business Models for Interactive Content Developers
In this course, you'll learn in detail about seven different strategies that will allow you to add significantly to your bottom line thanks to the value you've provided with your training materials. All of these models are complemented by the core Teaching Sells content development strategy that leads to happy learners and profitable publishers.
Your Blueprint for Building Membership Sites with Open Source and Low-Cost Software
While the content and marketing of your site is of vital importance, you absolutely must have an air-tight membership site in order to function as an online business.
Thankfully, with low-cost and open source components at your disposal, it can be done without paying outrageous fees to proprietary membership site vendors. This course will take you though each and every step necessary to build a secure and user-friendly membership site.
