By Brian Clark
One of the main focuses of the Teaching Sells training is to build a real business. We’re not teaching an Internet marketing “technique,” but rather an approach to online business that results in a sustainable enterprise.
How that enterprise shapes up and conducts itself going forward is up to you. The program is designed so that this type of endeavor could be run by one person, a small business, or a collection of people who come together to create a project, much like a movie is made.
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By Brian Clark
There are plenty of people looking to develop an online business who have valuable expertise to share. Often these folks are coaches, consultants or freelancers who are working with clients, but may be wondering if there is a better way to leverage their knowledge.
For others, their focus is on online marketing in general. They understand and enjoy launching new initiatives and promoting them, but want to explore niches that require expertise other than Internet marketing.
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By Brian Clark
So perhaps you’re sold on the proposition that you should be selling content instead of giving it all away. And maybe you’re even on board with the concept of creating training programs powered by interactive learning environments.
The final piece of the puzzle will be the format your content is in. When people think of multimedia, they often envision video presentations with audio and text elements. But multimedia in the context of a teaching environment also means that certain types of content are better presented in different individual formats.
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By Brian Clark
Here’s a multiple choice question for you.
Would you rather:
A. Spend a year or more producing a continuous flood of free content before even small amounts of money come in;
B. Slave to create an information product that takes months or longer to finish and may already be outdated by the time it’s released; or
C. Create a training program that allows you to start collecting money immediately while you move forward developing the majority of the promised content.
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