Recently Seth Godin wrote about digital coaching, and how there seemed to be a shortage of people operating in this manner online. Here’s how he framed the opportunity:

1. Digital technology, especially computers and cell phones, can dramatically increase productivity.
2. More and more users of digital technology are small firms or individuals.
3. The vast majority of users of digital technology are totally lame in getting the most out of the investment of their time and money.

Seth is talking specifically about helping people get the most out of new and existing digital technologies. And there’s no doubt that this is a huge growth area for training and coaching concepts.

As big as that opportunity is, the basic idea of digital coaching extends well beyond helping people with technology. And there’s also a way to structure an entire systematized business model around digital coaching that builds your authority, creates multiple revenue streams, and leads to higher quality leads and better client relationships.

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