We’re witnessing the beginning of a huge and obvious shift in online information delivery and commerce. While free isn’t going away, and people will always try to make a quick buck with shoddy ebooks, the move toward interactive training programs is getting too clear to ignore.

Let’s take a look at several examples of how selling valuable online knowledge has changed in just a few short years.

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Everyone wants to create a cash cow with a membership site. But what you really need to do is create a purple cash cow.

In the Teaching Sells training program, we reveal how to identify a target market and how to spot a learning need that the market has already demonstrated is worth paying for. Once you’re focused like a laser on topics and markets that already show high demand for information and training, the next step is the most important of all.

• What’s the point of your offering?
• How is it unique?
• Why should anyone buy from you instead of the competition?

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