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Teaching Sells 2012 Enrollment Period

Welcome, and thanks for your interest in Teaching Sells! Each time we relaunch the course, we create lots of content for you, much of it original for each enrollment cycle. Snag it now, because when enrollment closes (in the next week or two), the content will go away.

If you think the Teaching Sells model might be what you’ve been looking for, be sure to register for our webinar this coming Monday, May 21 at 12:00 PM Eastern U.S. Time.
Space is limited, so Click this link to sign up

Special reports

NEW: 20-Step Road Map
This is the “cheat sheet” we use at Copyblogger when we’re planning out a new product. The live webinar (register at that link in the box directly above, if you haven’t already!) will delve into some of these points in more depth, so join us if you can!

Live events

Sonia Simone interviews Josh Cary
Thursday, May 17, 4:00 PM Eastern U.S. Time
Sure, you’ve seen e-learning courses for technology or fitness … but pet sitting?

Absolutely … in fact, Teaching Sells graduate Josh Cary has created a terrific little business around this highly niche topic. Listen in while Sonia interviews Josh live about how he decided on this topic, his view on why he’s successful, and some fascinating “twists” he’s introduced to establish himself as the foremost expert on his topic.

Josh will also talk about what to do if you aren’t a subject matter expert.

Download the MP3 of our session with Josh Cary at this link:
Case Study: Josh Cary and PetSittingology.com

You can download the MP3 to your own computer or device, or open it in another tab to listen.

Live Webinar: Sonia Simone and Chris Garrett
THE COPYBLOGGER 20-STEP ROAD MAP
We’ve talked about the importance of having a flexible framework for your business, so you don’t burn all of your time and energy trying to reinvent the wheel.

At Copyblogger, we call our framework the “Road Map,” and we’d love to share it with you. Join Sonia Simone and Chris Garrett on this live and interactive webinar, where we’ll look at the Road Map and talk about:

  • Why there has never been a better time to use education in your business
  • Creating the Learner/Buyer profile — “who you serve” is even more important than “what you do”
  • Why a viable business starts with a profitable topic — get this one wrong and you’ll spin your wheels without ever getting any traction
  • Live answers to as many of your burning questions as we have time for!
If you haven’t done it already, click this link to get registered for the webinar. (Don’t worry, it just takes a minute.)

Space is highly limited, and last year we had some attendees who had a tough time getting in. So register now, and make sure you show up a couple of minutes early for the webinar.

Articles

We’ll be adding more articles to this list in the next week or so (as well as some special reports and our 20-Step Road Map), so be sure you’re on the list so you always get the latest and greatest …

P.S.

Get here from twitter, Facebook, or a link from a friend?

Why not grab the whole series? This is a limited-time series on building an education-based business (updated for 2012).

We’ll be wrapping the series up in late May, and when it’s gone, it’s gone. So sign up for all the updates now (the series is free) to get all of the remaining free content.

Comments

  1. Anita says:

    I’ve passed by the teaching sells program twice now, I guess because I’m not REALLY sure what it will do for me–or, namely, how it is different from Copyblogger or Third Tribe membership. Answering that question I think might finally make me join the ever alluring teaching sells program! I’m also not sure how long it will take. Or how much time I will need to commit to it.
    I’m sure y’all are flabbergasted by this, as these details have probably been clearly outlined in the emails leading up to the teaching sells opening/launch. But hey–I’m a busy working mom!
    Thanks!

    • sonia says:

      Anita, I gave some thoughts below, but keep an eye out for the “Teach and Grow Rich” report, because it explains (ok, in somewhat excruciating detail) what’s inside. But my summary below is the Cliff’s Notes version. :)

  2. Don Bistrow says:

    This is great timing for me as I’m currently working on a “how-to” site for affiliate marketing. I’m sure I will gain new insight to help with my latest project.

    Thank you,

    Don

  3. I too have passed by the Teaching Sells program since the first year.

    This year the timing is right for me to get in! Thank you Copyblogger!

  4. TKJ says:

    Am liking what I see with Teaching Sells, but have to agree with Anita, I am very much missing more details on the course, although the “What is Teaching Sells” post above does help and – which is no less important – what the membership fee is. Pricing details would be much appreciated ;)

    • sonia says:

      We’ll announce final pricing on Monday — we always have a few discussions around the office before we set the precise number. :)

      It’s a four-month course, so obviously it’s not priced like an ebook. We do offer payment plans to make it manageable.

  5. sonia says:

    Thanks Anita and TKJ! I’m writing an article today that I think distills what Teaching Sells is about … essentially Teaching Sells takes you quite a bit beyond what Third Tribe does.

    Third Tribe, which I founded and I love, is a resource for online business owners — it’s a well-rounded community with education and networking. Teaching Sells is a step-by-step course that teaches you from point A to point Z.

    It starts with understanding your audience — who are they, what will they pay for. Then we look at what that audience wants to become — what transformation are they looking for? Then we delve step by step into how to create education that teaches the audience how to attain that transformation. Then we talk about how to market that product (interestingly, all the work you do to design your course is repurposed here in your marketing, it’s pretty cool).

    Does that help? Early next week we’re going to send you the complete course description so you can see the whole enchilada — descriptions of every module, every lesson.

  6. TJ Forest says:

    Hi Sonia, Chris, and Team ~

    You had me at ‘hello.’ As a teacher for 20+ years in a brick and mortar education system, I’m looking forward to learning how to transfer my skills and talents to online education – the wave of the future. The only thing is, you’ve been driving me crazy with making me wait for almost the entire month of May. Golly gee … let’s get going! :-)

    TJ

  7. Rebekah says:

    Hi,

    I’d love to attend the webinar but I’m in Australia and it will be the middle of the night here. Will it be recorded?

    Thanks,

    Rebekah

    • We are working on a having some sort of replay or recording – we will keep the list posted after the live webinar (barring any technical gremlins!)

  8. Julia Rymut says:

    Hi Sonia,

    I’ve also been watching Teaching Sells through several rounds but have never jumped in. My hesitation is 2 parts.

    1. How in the world does someone build a 20 step, online business in 4 months? I understand that everyone can can take it at their own pace, but I have yet to see any real person (a person with a life and job and responsibilities) create an internet business in 4 months. So if it takes longer, is this just another way to spend money, hang out in the forums and not end up with a business?

    (Note: I hope I don’t sound strident. I’m asking this honestly. And yes, I know you’re not responsible for how much people work. I’m just wondering how realistic the course is)

    2. What makes your 20 steps different from all the other courses out there? I’ve been a Copyblogger reader for years; I have been around the block on the internet; I’m not a beginner. I’ve heard most of your tips and could recite the “7 Steps to a Powerful Headline” in my sleep. How will your course help me more than the other courses–even the courses by the other Copybloggers?

    I’d love to hang out with you Copybloggers! Please, convince me that your course is different from all the rest!! :)

    Julia

    • sonia says:

      Hi Julia!

      For your first question, you have to ask what the “milestone” is for having an online business. The course runs for four months (actually I think some of the later bonuses go a bit further than that), but very few people can get from zero audience to full-time income in 4 months. I don’t want to encourage anyone to have the mindset that they’re going to “keep up” with the course, because in my experience that just sets people up for overwhelm. But within your first four months, you should have a good start on developing your audience and you should be able to get a “minimum viable product” out the door.

      We have seen a few students actually get a fully-blown educational membership site going in 4 months, but that’s not typical. 6-12 months is more common, and it depends entirely on how much you can commit (and also on how many smaller pilot projects you need to launch before you come up with a winner).

      Now if you have an existing audience, some skills, and a good tolerance for stress, you can get a whole new line of business going in 30 days, but I suspect that’s not where you’re coming from. :)

      As to the second point, I haven’t seen another course this comprehensive. Maybe it’s out there and I just haven’t seen it, but TS is very much the equivalent of about 5 or 6 courses bundled together — a core marketing course, a comprehensive product development course, a launch course, a content marketing course, etc. Not everyone consumes every single element of the course, and you don’t need to … but we wanted to put everything into the box so you’d have what you need. :)

      I hope that was helpful! If you need more clarification, just let me know.

    • Julia Rymut says:

      Thank you for your response, Sonia.
      Actually, it’s reassuring to hear that you estimate 6-12 months to get a membership site going. That seems like a realistic time frame for many people.

      And darn it! I kinda figured that TS is comprehensive. I still don’t know if it is for me but I strongly suspect that it’s a great course.

      Thanks for answering.

  9. sonia says:

    We *love* our Australian customers (both current and future!) and we’re working on figuring out a good solution for you for the webinar. :)

    • Don’t forget about the people on the opposite side of the world too! (UK that is)

    • sonia says:

      We love our customers on all sides of the globe! :)

      What we normally do in Third Tribe is to alternate live event times so that some are more Australia-friendly and others more Europe-friendly. The course is also designed to be as location- and time-zone-independent as possible, so even if you didn’t attend a single live event, you’ll get the full value of the course. :)

  10. Jody Susan says:

    Another beautiful post, Sonia! Thank you.

  11. Hi Sonia. Can you please e-mail me with the cost for Teaching Sells? I couldn’t get in last year, and I’m pretty sure I need a loan, which will take a week or so, so I need the information now. Thanks in advance.

  12. Rohi says:

    Hi Sonia,
    Thanks for providing the recording – as usual, you go the extra ten miles for us. Like the others, I’m waiting for more details, especially the membership fee. Is the course right for me even if I haven’t figured out all the details of my target audience and so on? Thanks again to you and Josh.

    • sonia says:

      Hi Rohi! Membership fee details coming tomorrow, we always have a bit of a conversation around the office around the specific pricing. :)

      TS students typically spend the first 2-4 weeks really refining who their target market is and how we can best serve them, so if you don’t have that nailed down, you’re right on track. :)

  13. faisal says:

    Another fascinating product from Copyblogger, cant wait for it. Wanted to know if you plan to launch something similar later?

    • sonia says:

      I don’t see us launching a similar product to this one (since this one took 1000s of hours to create) :) but we’re going to be expanding our own e-learning business. It just makes sense — so many people are looking for better education on content marketing, and (in my ever-so-humble opinion) we’re the right ones to deliver it.

  14. Ash says:

    Do I have to attend the webinar to sign up for teaching sells?

    • sonia says:

      Hi Ash! Nope, you don’t need to attend the webinar to get into the course — we’ll be sending an email tomorrow at some point to open the course up for you. :)

  15. Haroun Kola says:

    Wow, the excitement is building. Everyone has something they have to teach others, and opening up Teaching Sells is coming at exactly the right time for most people. I won’t be taking part this time around, but I wish you the best of success in it :)

  16. Mark says:

    I have been struggling with online marketing for a few years now, and I guess that at the moment I could define myself as a “Cumbaya blogger” (I think that was the term you were using), looking for a way to finally turn my loyal readership (which is in the thousands) into paying customers.

    The obvious (maybe too obvious? :-) question is – will TS course help me with that?

    • sonia says:

      Mark, it depends on whether you’re working in a profitable space (or if you could build a bridge between what you write about now and a profitable topic).

      If you want to see someone who is magnificent at running a business from a very spiritual, heart-centered style, check out Mark Silver’s Heart of Business. It can absolutely be done, if you are willing to deal with any demons you may have about asking for money for what you do, or at least for part of what you do.

      The mindset is the hard part, after that it’s fairly straightforward. :)

  17. Grace Draper says:

    Help! I am unable to open the link to the PDF Road Map file. Neither right or left clicks work. I am driven back to this blog site rather than to the PDF. Have tried five different times.

  18. Cav says:

    Based on the free information that copyblogger provides, I have no doubt that this will be a stellar course. Unfortunately, I’m recently unemployed and have no money so I would not be able to take advantage of this opportunity. I’m not new to trying to make this online thing work and was even starting to make some real money (meaning I was bringing in more than I was spending) until I got massively hit by first Panda and then Penguin. I just want to give up this whole dream and just go bury my head in the sand. These days I don’t even have the motivation to turn on the computer anymore. But enough whining, just keep sending me your emails, I’m saving all of them.

    I’ve downloaded the blueprint and will definitely be on the webinar tomorrow (nothing else to do) lol.

    • sonia says:

      Cav, boogie on over to Copyblogger.com and pick up a copy of our free SEO Copywriting report. It will help you out with the Penguin/Panda thing.

      Good luck getting rolling again! It’s frustrating to get knocked down but you’ve got to keep swinging. :)

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