Teaching Sells is the flagship course taught by Copyblogger Media.
It was launched in 2007 as a way to teach Brian Clark’s methodology for building an online business that’s based on content. (Brian’s the founder of the Copyblogger blog as well as multiple successful businesses based on high-quality content.)
Since then, every year we’ve updated and added to the content, to keep the course even more relevant and useful than ever.
What kinds of things will you learn?
Teaching Sells is a business course. Not a “money-getting system” or another scheme about turning the internet into your personal ATM.
Yes, we try to draw the shortest line between you and a healthy revenue stream. But no, we’re not talking about overnight riches. That Maserati will probably have to wait for a few years.
Some of the core topics we teach are:
- How to decide on the right topic for your business
- How to create content efficiently (even if you aren’t much of a writer)
- How to build profitable partnerships
- The ins and outs of pricing
- What kinds of content customers will (and won’t) pay for
- How to know if your topic is oversaturated
- How to run a “launch” to kick your business up a level
- How to build a multimedia membership-based website to host your business
Because marketing is one of the most critical functions of any business, we also include a complete marketing course, the Remarkable Marketing Blueprint, originally created by Copyblogger Media co-founder Sonia Simone.
The Blueprint will fill in any gaps in your marketing knowledge, so you can move forward with confidence.
Why is it called Teaching Sells?
Teaching Sells was created by blending together two ideas that seemed far apart in 2007 — educational design (that’s the art of helping students learn more effectively) and online marketing.
Over time, this blend looks less radical and more common-sense. And the best salespeople and copywriters have known it for years … the more you teach, the more you sell.
As shifts in the global economy have started to become more frequent (and more violent), the Teaching Sells core concepts have become even more relevant.
We live in a world of constant change. Managing all kinds of change is one of the 21st century’s most important challenges.
Who’s on the Teaching Sells team?
The course was originally created by Brian Clark, founder of Copyblogger, and Tony Clark, our technical and operations wizard and a co-founder of Copyblogger Media.
In 2008, we added Sonia Simone, who enhanced the content by reorganizing it to make it more learner-friendly, as well as adding audio and Next Action worksheets. Sonia also leads live workshops with Teaching Sells students to identify roadblocks and help students to overcome them and move forward.
Chris Garrett (Authority Blogger, Third Tribe Marketing) and Josh Cary (PetSittingOlogy) are also on the team to help Teaching Sells students continue to make steady progress, no matter what might seem to be standing in the way.
They’ve been where you are today. Their real-world experience helps them understand the best way to get you where you want to go.
Why is Teaching Sells a lifetime membership?
Teaching Sells students pay a one-time fee (usually, a payment plan is also offered) for access to everything the course has to offer.
Once your fee is paid, you can keep returning to the entire course at your own pace, for as long as we’re running the course. (Which we plan to do for many, many years to come.)
Teaching Sells is a marathon, not a sprint. This isn’t a “30 Days to Untold Riches” program. It’s a flexible, complete framework for your business.
Once you’ve completed the course, Teaching Sells becomes a comprehensive online encyclopedia for your web-based business. Whether you have a question about marketing, social media, content creation, technology, launches, partnerships, or any of the other topics that come up for us as business owners, you can dip back into the course and quickly find what you need.
“I have a lot more questions …”
Teaching Sells is a big program (it takes more than 4 months to deliver all of the content), and our students tend to have lots of questions.
The Teaching Sells launches are designed to answer as many of those questions as possible, while delivering business-friendly advice you can start putting into place right away.
(Once you’ve joined the program, we also include a 24/7 member forum as well as live workshops to make sure all of your questions are answered.)
If you’re signed up for the Teaching Sells list, you’ll automatically receive the launch content over the next few weeks. You don’t need to do anything else at this point … you’re all set.
We’re always re-working our launch content to make it as useful as possible, so many people stay on the list through multiple launches. (Of course, every message has an unsubscribe link so you can immediately halt your subscription if you decide you don’t want to get more emails from us.)
If for some reason you’re not signed up for the Teaching Sells list, (maybe you got here via a link from a friend or on Twitter) you can get all of the launch content — as well as live webinar sessions and a complete description of every lesson in the course — by getting on our email list.